- New, simplified PC portfolio delivers modern designs, long battery life and enhanced AI capabilities
- The shift from Windows 10 to Windows 11 represents an opportunity to take advantage of the latest AI technologies
Dubai, UAE, June 19, 2025 – Earlier this year at CES, Dell Technologies unveiled an impressive range of AI-powered PCs designed to transform both personal and professional computing. Now available in the UAE, this cutting-edge portfolio includes sleek laptops, high-performance workstations, and adaptable desktops, all designed to drive collaboration and enhance productivity.
Dell has introduced three simple product categories to simplify customer choice based on core business needs:
- Dell: Designed for play, school and work.
- Dell Pro: Designed for professional grade productivity.
- Dell Pro Max: Designed for maximum performance.
Dell has also made it easy to distinguish products within each of the new product categories, with a consistent approach to tiering that lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point (Base), there’s a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design.
In addition, as the AI PC market evolves and businesses prepare for the end of support for Windows 10 in October 2025, the importance of AI in modern organizations has been highlighted by its rapid adoption rate, with over 70%1 of businesses already incorporating GenAI into their workflows.
“Technology is advancing at an unprecedented pace, and staying ahead is essential for businesses looking to sharpen their competitive edge. With Generative and Agentic AI becoming board-level priorities, and data inferencing shifting closer to the edge, the PC is once again at the center of productivity and innovation. The upcoming end of support for Windows 10 and the shift to Windows 11 mark a pivotal opportunity for organizations to modernize their workplace with future-ready solutions. Dell’s cutting-edge portfolio of AI-powered PCs is purpose-built to boost performance, enhance security, and help businesses confidently seize the opportunities of tomorrow,” said Haidi Nossair, Senior Director, Client Solutions Group, META at Dell Technologies.
Dell: PCs Ideal for Multitaskers
Dell launched four new Copilot+ devices from the Plus tier, which introduces the most scalable Dell PCs with a balance between versatility and productivity. With a brand-new design, the devices are powered by Intel® Core™ Ultra (Series 2, V SKUs) processors and offer up to 39% longer battery life, up to 14% thinner modern profile and provide on-device AI to boost efficiency.
The Dell portfolio is now expanded to include not only Snapdragon® X Series processor but also AMD options. Dell will also introduce new devices in the base tier, which offers everyday devices that provide effortless use and practical design, and the Premium tier, which continues the XPS legacy loved by consumers and prosumers alike.
Dell Pro: Timeless Design and Quiet Productivity
The new Dell Pro laptop portfolio brings a fresh, clean and timeless look for the business professional. These PCs are some of the smallest and lightest laptops in their class, featuring durable and reliable materials designed to handle the demands of a busy workday. In fact, they withstand three times as many hinge cycles, drops and bumps from regular use as competitor devices helping ensure they stand up to the rigors of daily use.
The Dell Pro lineup includes Intel® Core™ Ultra (Series 2, V and U SKUs) and AMD Ryzen™ processor options, featuring an NPU, CPU and GPU. They offer exceptional battery life, powerful on-device AI, Copilot+ PC experiences and dependable productivity in the office, at home or anywhere in between.
The Dell Pro 14 Premium will also be the first commercial notebook with a Tandem OLED display. It’s 24% more power efficient and 49% lighter than traditional OLED displayswhile offering bright and vibrant color for editing presentations or taking conference calls. Dell Pro Premium features 90% recycled magnesium in the chassisfor an elegant, light and long-lasting experience.
Dell Pro Max: Performance in Versatility
Designed for demanding applications, the new Dell Pro Max portfolio offers a range of high-performance PCs. The Dell Pro Max with GB10 and Dell Pro Max with GB300,at the top end of the high-performance PC range,packs exceptional performance in a compact and power-efficient form factor. In a category where performance is key, the new portfolio features greater performance generation-over-generation through Dell’s new, patented thermal design. The devices include Intel® Core™ Ultra (Series 2, U SKUs) and AMD Ryzen and AMD Threadripper processor options and professional graphics. Users can power intensive workloads, from animation to video rendering, run AI inferencing and fine-tune large language models (LLMs), while maintaining security and managing costs.
Rooted in Sustainable Design
Building on Dell’s circular innovation leadership, the new portfolio focuses on innovative modular design and the increased use of recycled, low emissions and renewable materials in products and packaging. Dell Pro and select Dell Pro Max are the world’s first commercial notebooks built with a modular USB-C port. New technology innovations in battery chemistry also allow the new Dell Pro and Dell Pro Plus batteries to use up to 80% less cobalt and reduce dependence on critical minerals.
A Seamless Ecosystem Built for Performance and Well-being
From desktops and laptops to displays, the Dell product ecosystem is engineered to seamlessly connect tools, boost productivity, and enrich everyday experiences for users everywhere. Reflecting Dell’s commitment to innovation, user well-being, and environmental responsibility, the product displays are designed to enhance customers’ experience. With advanced low blue light technology, they help reduce eye strain—ideal for long workdays, creative projects, or immersive gaming sessions.
To further streamline the user experience and simplify device management, the Dell ecosystem is unified through a powerful and intuitive interface. With Dell Display Peripheral Manager (DDPM) and Dell Client Device Management (DCDM), users can control all connected devices from one convenient platform. This seamless integration enables effortless adjustment of settings, performance monitoring, and workflow optimization.
About Dell Technologies
Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the AI era.
Product Spotlights
Dell:
- Dell 14 Plus & Dell 14 Plus 2-in-1: Dell 14 Plus and Dell 14 Plus 2-in-1 are both portable devices that offer flexibility to those who blend their creative and everyday needs.
- Dell 16 Plus & Dell 16 Plus 2-in-1: With a larger screen for enhanced consumption, the devices allow for both traditional and creative workflows.
Dell Pro:
- Dell Pro 13/14 Premium: The Copilot+ PC is a sleek and lightweight yet powerful laptop for executives, sales managers and consultants who value performance and portability on the go. It’s available in 13- and 14-inch display sizes and is the slimmest and lightest of the Pro portfolio, starting at only 2.36 pounds. The Dell Pro Premium delivers up to 21.2 hours of battery life and 51% more run time than its predecessor. It offers improved performance to make tasks seamless– up to 36% in multithread, 19% in single-thread, 82% in graphics rendering and 3.5 times faster AI than the previous generation. Along with an 8MP camera with HDR for ultimate collaboration, the notebook is our quietest commercial laptop ever due to a new dual fan thermal design.
- Dell Pro 13/14/16 Plus: The world’s most scalable mainstream business laptop meets the needs of every type of worker. It’s offered in a variety of configurations, form factors (laptop and 2-in-1) and display sizes (13-, 14- and 16-inch) – all on the same system BIOS to simplify ordering and management for IT departments. Dell Pro Plus features a minimalist design in platinum silver for a calm look and feel. Designed with 50% recycled and low emissions aluminum, it provides a durable and sustainable finish. USB, HDMI and Thunderbolt port options, plus 5G and Wi-Fi 7, provide dependable connectivity and flexibility. It’s also built to withstand rigorous MIL-STD testing, delivering reliability. It is also equipped with sleek narrow borders on a spacious 16:10 aspect ratio display.
- Dell Pro 14/16: The base tier of Dell Pro, simply Dell Pro, delivers essential performance for everyday productivity. Available in 14 and 16 inch, these laptops are available with a metallic finish in platinum silver and a laser textured finish in magnetite (dark gray). With a 16:10 aspect ratio and a low-power display, you can maximize your battery life and meet your deadlines on the go.
- Dell Pro Desktops: Available in micro, slim and tower form factors, the Dell Pro desktops also feature Intel® Core™ Ultra (Series 2, U SKUs) and AMD Ryzen processor options. These are Dell’s first commercial desktops with NPUs, bringing the benefits of AI-optimized performance and energy efficiency to PC users, regardless of form factor.
Dell Pro Max:
- Dell Pro Max 14/16: Dell Pro Max PCs pack high-end performance in a portable, lightweight and modern design, with Dell Pro Max Plus and Premium models coming later this year. The all-new 16-inch size provides expansive screen real estate and supports complex and high-performance applications on-the-go. The spacious display offers up to QHD+ resolution, 16:10 aspect ratio and an optional touch screen. With support for up to the NVIDIA RTX 2000 Ada Generation Laptop GPU, designers, engineers and architects can have the performance they need for AI inferencing, rendering and creative applications.
- Dell Pro Max Desktops: These scalable desktop PCs support industry applications, such as architecture, design and graphical and data analysis, and enable light AI workloads. Available in micro, slim and tower form factors, these desktops offer NVIDIA RTX professional graphics and AMD graphics options to power your demanding tasks.